• Results

    The workshop is over, look at the work produced during the 2013 edition in Lake Como.

    See you next edition!

  • Description

    IMMERSIVE TRANSMEDIA WORKSHOP
    June 22nd - July 6th, 2013
    Lake Como, Italy

    Transmedia, a multifaceted experimental approach to read and communicate the beauty of a territory. Using new media tools, the workshop “Italian Close-Up” crafts an innovative interface to tell stories on the Lake Como, its richness in architecture, fashion and landscape.

    The contemporary digital era heavily relies on transmedia: filmmaking, data visualization and interactive media design, to internationally communicate local contents and information. Communication skills today develop from a strong sensibility to details close-up. No place more than Italy can teach us about details and elegance in fashion, art, architecture, landscape and food culture.

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    What’s New

  • Program

    SCHEDULE for 2013 Participants

    detailed schedule here

    Sat, Jun 22 arrival in Italy, Milano Malpensa; Registration/Check-in at Don Guanella
    19:00 Dinner and general introductions

    Sun, Jun 23 Introduction Workshop, town visit, exhibit "The New City: Beyond Sant'Elia at Villa Olmo"

    Mon, Jun 24 Topics Introductions, Technical Introductory, Museum of the Silk and Locations Scouting
    6:00P Panel discussion hosted by Accademia GALLI: The production of  beauty - Silk beyond fashion.

    Tue, Jun 25 Framework presentation, storyline and Brainstorming, pre-production

    Wed, Jun 26 visit and shooting: Fondazione Antonio Ratti and Villa Grumello

    Thu, Jun 27 visit and shooting at Taroni (Silk company) with Michele Canepa
    9:00P Panel piscussion hosted by Villa del Grumello:
    Como gets ready for the EXPO with Giulio Cappellini

    Fri, Jun 28 Pre-production

    Sat, Jun 29 Shooting in location: Casa del Fascio by Terragni

    Sun, Jun 30 Visit surroundings 

    Mon, Jul 1 Shooting in location: Monumento dei Caduti by Terragni 

    Tue , Jul 2 - Thu Jul, 4  Post Production

    Fri, Jul 5 6:00P Public Library, Presentation, Final Event

    Sat, Jul 6  Departure

  • Location

    PHOTOS CURTESY of: Alberto Colombo Kajo Daniel Peckham Michael Steighner Alessandro Baffa Caterina Lunghi FromTheNorth Archivio Comune di Como, Pozzoni

  •        Patronage

           Partners

            Sponsor

  • Organized by

    Centro Sperimentale MEDIARS

    MEDIARS is a non-profit cultural association that fosters mobility, research, education and production working with a multidisciplinary process on art, culture and technology. Mediars' main goal is to create innovation and increase the capabilities for action of small and medium sized towns within the internationalization of their relations context.
    www.mediars.eu

    Scientific Committee and Faculties

    Alessandro Marianantoni Senior Researcher and Project Director at UCLA REMAP at Film, TV and Digital Media, works on multidisciplinary projects from new-media to urban art installations. With Google Goggles, he recently launched Voices from the Colosseum an app for mobile devices that makes monuments tell their stories. website

    Caterina Lunghi Cinema and Fashion Journalist. Project Assistant at the Domus Academy in Milan. Co-author of the book “Beyond CRM - Customer Experience in the Digital Era. Strategies, Best Practices, Scenarios in Fashion and Luxury.”

    Ilaria Mazzoleni SCI-Arc Faculty, Architect and Designer, working on urban issues connected to the interrelation between nature and built environment. im studio

    Liaison in Como

    Dott. Arch. Anna Santi

    Board of Advisors

    Giulio Cappellini, Ettore Favini, Andrey Golub
    Partners

  • Contact Info

    ITALIAN CLOSE-UP 2013 organizator:
    info[at]mediars.eu

    Faculties:

    Alessandro Marianantoni
    alessandro[at]ucla.edu

    Ilaria Mazzoleni
    imazzoleni[at]hotmail.com

    Caterina Lunghi
    caterina.lunghi[at]gmail.com

    Social

  • Description

    Workshop Description

    AN IMMERSIVE TRANSMEDIA WORKSHOP June 22nd - July 6th, 2013 | Lake Como, Italy Description Transmedia, a multifaceted experimental approach to read and communicate the beauty of a territory. Using new media tools, the workshop “Italian Close-Up” crafts an innovative interface to tell stories on the Lake Como, its richness in architecture, fashion and landscape.

    The contemporary digital era heavily relies on transmedia: filmmaking, data visualization and interactive media design, to internationally communicate local contents and information. Communication skills today develop from a strong sensibility to details close-up. No place more than Italy can teach us about details and elegance in fashion, art, architecture, landscape and food culture.

    This workshop is designed to expand participants’ creativity and skills in production of videos and interactive contents through new media making, while widening their knowledge and understanding of the current scene within this innovative and multidisciplinary field. This intensive program is a unique opportunity to produce a short film and interactive digital contents for architecture, fashion, landscape and design. The workshop teaches conceptual background, production methods and design skills.

    Organized in Como, Italy, students of the two-week workshop will discover this city renowned for its lake, villas, food, silk manufacturing, rolling mountain vistas and serene beauty embedded in centuries of architectural marvel and masterpieces by modernist architect Giuseppe Terragni.